Quick Answer
Medical organizations can list the insurance plans they accept in the Insurance section. Select from a hierarchical list of insurance providers and plans to help patients quickly determine if your practice accepts their coverage.
Overview
The Insurance section is available exclusively for organizations in medical industries. It allows healthcare practices, clinics, and medical facilities to display which insurance plans they accept, helping patients make informed decisions before reaching out.
This is a display-only feature—insurance selections don't affect lead matching or publication placement, but they provide valuable information for potential patients.
Who Has Access to This Section
The Insurance section appears only for organizations with medical-related Industries selected, such as:
Medical Services
Mental Health Services
Dental Services
Healthcare Facilities
Physical Therapy
Chiropractic Services
If you don't see the Insurance section, verify that your organization's Industries include a healthcare-related category.
Step-by-Step Instructions
Step 1: Open the Insurance Section
Navigate to your Edit Organization page and expand the "Insurance" section.
Step 2: Add Insurance Plans
Click to open the hierarchical picker and select the insurance plans your practice accepts.
Step 3: Select Multiple Plans
Add all insurance plans and payers you accept. Common categories include:
Major commercial insurers (Blue Cross Blue Shield, Aetna, Cigna, UnitedHealthcare)
Government programs (Medicare, Medicaid)
Regional and local plans
Specialty insurance programs
Step 4: Submit Your Changes
Click "Publish Draft" to save and submit for review.
Visibility Toggle
You can toggle the Insurance section's visibility:
Setting | Result |
Visible (ON) | Insurance plans display on your public listing |
Hidden (OFF) | Section hidden from public view |
Consider keeping this visible—patients frequently check insurance acceptance before contacting a practice.
Important Notes
Medical industries only: This section only appears for healthcare-related organizations
Display only: Insurance selections don't affect lead matching
Keep updated: Add new plans when you become credentialed; remove plans you no longer accept
Hierarchical selection: Some insurers have multiple plan types—select all applicable options
FAQs
Why don't I see the Insurance section? The Insurance section only appears for organizations with medical-related Industries selected. Check your Industries section and ensure you've selected an appropriate healthcare category.
Does listing insurance plans affect which leads I receive? No. Insurance is display-only and doesn't affect lead matching. It helps patients determine if you accept their coverage before they contact you.
Should I list every plan variation? List the major plans and payers you accept. If you accept most plans from a major insurer, selecting the parent insurer is usually sufficient.
What if I don't accept insurance? You can leave this section empty or toggle visibility off. Some practices add a note in their Overview indicating they are cash-pay or self-pay only.