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Insurance and Accepted Plans

List insurance plans your healthcare practice accepts. Help patients find providers who take their insurance. Available for medical industry listings only.

Brandon Austin avatar
Written by Brandon Austin
Updated this week

Insurance and Accepted Plans (Medical Industries)

Quick Answer

If your Organization operates in a medical or healthcare industry, you can list the insurance plans you accept. This helps patients find providers who take their insurance. The Insurance section is only available for healthcare-related Organization listings.

Overview

The Insurance section allows medical practices, dental offices, therapy providers, and other healthcare organizations to display accepted insurance plans. Patients frequently search for providers who accept their specific insurance, making this information valuable for attracting the right clients.

Who Should Use This Feature

The Insurance section is designed for healthcare-related businesses:

Industry

Examples

Medical

Physician offices, clinics, urgent care

Dental

Dental practices, orthodontists, oral surgeons

Mental Health

Therapists, psychologists, psychiatrists

Vision

Optometrists, ophthalmologists

Allied Health

Physical therapy, chiropractic, acupuncture

Specialty Care

Dermatology, cardiology, other specialties

If your Organization is not in a healthcare-related industry, this section may not appear on your listing.

Step-by-Step Instructions

Step 1: Access the Insurance Section

  1. Go to your Organization listing edit page

  2. Scroll to the Insurance section

  3. If you don't see this section, it may not be available for your industry type

Step 2: Add Accepted Insurance Plans

  1. Click Add Insurance or the + button

  2. Select or type the insurance provider name

  3. Add specific plan names if applicable

  4. Repeat for all accepted insurance plans

Step 3: Indicate Other Payment Options

Consider noting if you accept:

  • Medicare

  • Medicaid

  • Self-pay / Cash patients

  • Sliding scale fees

  • Payment plans

Step 4: Save Your Changes

  1. Review your insurance list for accuracy

  2. Click Publish Draft to save changes

Common Insurance Providers

Major National Providers

  • Aetna

  • Anthem / Blue Cross Blue Shield

  • Cigna

  • Humana

  • Kaiser Permanente

  • UnitedHealthcare

Government Programs

  • Medicare

  • Medicaid (state-specific names vary)

  • TRICARE

  • VA / Veterans Affairs

Regional Providers

List insurance companies specific to your state or region that your practice accepts.

Best Practices

Do:

  • List all major insurance plans you accept

  • Keep your list current when contracts change

  • Include government programs (Medicare, Medicaid) if accepted

  • Specify if you're in-network vs. out-of-network

  • Note if you offer self-pay options

Don't:

  • List insurance plans you don't actually accept

  • Forget to update when you drop or add plans

  • Assume patients know abbreviations (spell out plan names)

  • Leave this section empty if you accept insurance

Displaying Insurance Information

Option

Best For

List all plans

Practices accepting many insurances

"Most major plans"

Practices with broad acceptance

Specific list

Practices with limited insurance contracts

"Self-pay only"

Cash-only practices

Important Notes

  • Insurance section is only available for healthcare-related industries

  • This is display information only—patients should verify coverage with their insurer

  • Keep your list updated when insurance contracts change

  • Insurance information doesn't affect lead matching

  • Patients use this information to filter and select providers

FAQs

Why don't I see the Insurance section on my listing? This section only appears for healthcare-related industry categories. If your Organization is categorized in a non-medical industry, the section won't be available.

Should I list every plan variation or just the main company? For major insurers, listing the company name (e.g., "Blue Cross Blue Shield") is usually sufficient. Add specific plan names only if you accept some plans but not others from the same insurer.

How do I indicate I'm a cash-only practice? You can note "Self-Pay" or "Cash Only" in your Overview section, or leave the Insurance section empty and address payment in your description.

What if I'm out-of-network for some plans? You can note this in your Overview section. Something like "In-network with Aetna and Cigna. Out-of-network benefits may apply for other insurers."

How often should I update my insurance list? Review your list whenever you sign or terminate an insurance contract. At minimum, review annually to ensure accuracy.

Does listing insurance help me get more leads? While insurance isn't used in lead matching algorithms, patients searching for providers often filter by insurance acceptance. Accurate insurance information helps the right patients find you.

Related Articles

  • Adding and Managing Licenses

  • Writing Your Organization Overview

  • Managing Your Industries and Specialties

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