Viewing Affiliate Referral Traffic & Sign-Ups

Monitor your referral performance, track visitor activity, and analyze conversion rates through your affiliate dashboards.

Quick Answer

View your referral traffic and sign-ups in two places: basic metrics in your Heritage Web Dashboard's Affiliate section, and comprehensive analytics in the Affiliate Portal at affiliate.heritageweb.com. The portal updates within 5-10 minutes of activity and shows clicks, sign-ups, purchases, and commissions.

Accessing Your Statistics

Basic Metrics (Heritage Web Dashboard)

Log into dashboard.heritageweb.com
Navigate to Affiliate Dashboard
View summary statistics:
- Total referrals (accounts created)
- Current month commissions
- Lifetime earnings
- Your referral link

Detailed Analytics (Affiliate Portal)

Log into affiliate.heritageweb.com
Access comprehensive data:
- Real-time click tracking
- Sign-up conversions
- Purchase activity
- Commission breakdowns

Understanding Your Analytics

Traffic Metrics

Clicks

Total Clicks: Every time someone clicks your referral link
Unique Clicks: Individual visitors (one per person)
Click-Through Rate: Percentage who proceed beyond landing page
Geographic Data: Where your clicks originate
Device Types: Mobile vs. desktop traffic

Sign-Ups

Total Sign-Ups: Accounts created using your referral
Conversion Rate: Percentage of clicks that become accounts
Sign-Up Dates: When accounts were created
Attribution Status: Confirmed permanent attribution

Revenue Metrics

Customer Activity

Active Customers: Referred accounts that made purchases
Purchase Types: Breakdown of what customers buy
- Lead purchases ($29-$395 each)
- Sponsor subscriptions ($25/month or $240/year)
- Enterprise packages (custom pricing)
- Pro Bono Unlimited subscriptions ($500+/month)
Average Order Value: Typical purchase amounts
Lifetime Value: Total revenue per referred customer

Commission Tracking

Pending Commissions: Under 60-day review period
Available Commissions: Cleared and ready for payout
Monthly Earnings: Current month's generated commissions
Commission History: Complete earning records

Using Portal Reports

Navigate to Reports Section

In the Affiliate Portal, go to Analytics or Reports

Filter Your Data

Date Range: Select custom periods
Campaign Source: If using UTM parameters
Conversion Type: Sign-ups vs. purchases
Customer Status: Active vs. inactive

Export Options

Download as CSV for spreadsheet analysis
PDF reports for record keeping
Email scheduled reports (if available)

Key Performance Indicators

What to Monitor

Conversion Rate: Industry average is 2-5%; Heritage Web typically sees higher
Customer Activation: How many sign-ups make purchases
Commission Per Click: Total earnings divided by clicks
Recurring Revenue: Monthly sponsor subscriptions building over time
12-Month Window: Track customer activity within their commission period

Performance Benchmarks

Good: 5+ sign-ups per month
Better: 20% of sign-ups make purchases
Best: Multiple recurring sponsor subscriptions

Important Notes

Real-Time Updates: Portal data refreshes within 5-10 minutes
Permanent Attribution: Once attributed, customers are yours for 12 months
Cross-Domain Tracking: Includes activity across all 300+ Heritage Web sites
No Retroactive Data: Can't see activity before joining the program

FAQs

Why don't my click counts match my website analytics? The Affiliate Portal only counts clicks on your referral links, not general website traffic. Also, bot traffic is filtered out.

Can I see which customers made specific purchases? Yes, in the Affiliate Portal, you can see customer IDs and their purchase details, though personal information is protected for privacy.

How do I know if attribution is working? Successfully attributed sign-ups appear in your portal within 5-10 minutes with a "Confirmed" status.

Why did my conversion rate drop? Conversion rates fluctuate based on traffic quality, landing page updates, and seasonal factors. Focus on consistent promotion to qualified audiences.

Can I see competitor affiliate performance? No. You can only view your own statistics. Aggregate program performance is not shared.