Tracking Your Listing Performance
Quick Answer
Currently, Heritage Web provides basic performance tracking including message counts, lead sources, and website click tracking. Comprehensive analytics with response time tracking, view counts, and conversion metrics are coming in Q1 2026. Monitor your success through lead quality, response rates, and ROI calculations.
Overview
Understanding your listing's performance helps optimize your presence, justify sponsor investments, and improve conversion rates. While Heritage Web's analytics are evolving, you can track key metrics through various dashboard features and manual monitoring to measure your success.
Current Tracking Capabilities
Lead Source Tracking
Monitor where leads originate:
Publication source shown on each lead
Helps identify best-performing directories
Shows which communities engage most
Indicates language preferences
Reveals geographic patterns
Message Activity
In My Inbox:
Total message count
Sender information
Listing that received message
Timestamp data
Response tracking (manual)
Website Click Tracking
Basic metrics available:
All website clicks tracked
Redirect through Heritage Web URL
Source publication recorded
Timestamp captured
No detailed analytics visible yet
Lead Dashboard Metrics
For paid referrals:
Total leads received
Purchase history
Price points
Geographic distribution
Industry/specialty performance
Pro Bono Impact
Track community service:
People helped this month
People helped this year
Total lifetime impact
Annual opportunities
Manual Performance Tracking
Response Rate Calculation
Track manually:
Log total inquiries received
Record responses sent
Calculate: (Responses ÷ Inquiries) × 100
Target: 90%+ response rate
Track by source for insights
Conversion Tracking
Monitor success:
Track initial contacts
Log consultations scheduled
Record clients retained
Calculate: (Clients ÷ Contacts) × 100
Industry average: 2.5-7%
ROI Calculation
For sponsor listings:
Track monthly inquiries increase
Calculate additional clients gained
Multiply by average client value
Subtract sponsor cost ($25/month)
ROI = (Gain - Cost) ÷ Cost × 100
Source Quality Assessment
Evaluate by publication:
Which publications send quality leads
Conversion rate by source
Client value by community
Language preference success
Geographic patterns
Using Available Data
Optimizing Based on Lead Sources
Focus on high-performing publications
Request additional relevant directories
Hide from low-performing sources
Adjust language offerings
Refine community connections
Improving Response Times
While not tracked automatically:
Set response time goals
Use calendar reminders
Enable all notifications
Add team members for coverage
Monitor inbox regularly
Testing Strategies
A/B test informally:
Different headlines/taglines
Contact display options
Message button on/off
Bio content variations
Language presentations
Sponsor Performance Indicators
Key Metrics to Monitor
Track improvements from sponsorship:
Inquiry volume increase
Lead priority advantages
Pro bono opportunities accessed
Team collaboration efficiency
Contact rate improvements
Calculating Sponsor Value
Monthly assessment:
Count additional inquiries (no login wall)
Track exclusive leads won (24-hour priority)
Value pro bono cases taken
Calculate team productivity gains
Compare to $25 monthly cost
Team Performance Tracking
Individual Metrics
For team members:
Messages handled
Listings edited
Leads purchased
Pro bono accepted
Response times
Collective Performance
Account-wide metrics:
Total team productivity
Division of labor
Coverage consistency
Combined language capabilities
Aggregate conversion rates
Coming Analytics Features (Q1 2026)
Response Time Tracking
Automated measurement:
Average response time
"Typically responds within X hours" display
Performance badges
Historical tracking
Public visibility
View Metrics
Profile analytics:
Total profile views
View trends over time
Source of views
Message button clicks
Contact detail views
Conversion Analytics
Advanced tracking:
Lead-to-client conversion
Source effectiveness
ROI calculations
Comparative metrics
Performance trends
Performance Dashboards
Visual reporting:
Graphical displays
Trend analysis
Comparative metrics
Export capabilities
Custom date ranges
Important Notes
Limited current analytics — Advanced features coming 2026
Manual tracking recommended — Use spreadsheets for now
Source visibility available — Lead sources shown in dashboard
No view counts yet — Coming in future updates
Team metrics limited — Individual tracking coming
Best Practices
Weekly Monitoring
Review regularly:
New message count
Lead quality assessment
Response time goals
Conversion tracking
Source performance
Monthly Analysis
Deeper evaluation:
ROI calculation
Sponsor value assessment
Publication effectiveness
Team performance
Strategic adjustments
Quarterly Planning
Strategic review:
Listing optimization
Publication requests
Sponsor decisions
Team adjustments
Goal setting
FAQs
Q: Can I see how many people viewed my listing? A: Not currently. View count tracking is planned for Q1 2026. Focus on actual inquiries and leads for now.
Q: How do I know which publications perform best? A: Each lead shows its source publication. Track which sources generate the highest quality leads and best conversion rates.
Q: Will historical data be available when new analytics launch? A: Some metrics will be retrospective, others will start fresh. Heritage Web will clarify during the rollout.
Q: Can I export performance data? A: Currently, you can export payment history. Comprehensive analytics exports are planned for the future.
Q: How do I track my team's performance? A: Manual tracking is required now. Automated team member activity tracking is coming end of 2025.
Next Steps
Set up manual tracking spreadsheet
Calculate current conversion rates
Monitor lead sources closely
Document ROI for sponsor decisions
Prepare for 2026 analytics launch
Related Articles
Maximizing Your Visibility
Understanding Lead Sources
Calculating ROI for Sponsors
Managing Team Performance