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Tracking Your Listing Performance

Brandon Austin avatar
Written by Brandon Austin
Updated over 2 months ago

Tracking Your Listing Performance

Quick Answer

Currently, Heritage Web provides basic performance tracking including message counts, lead sources, and website click tracking. Comprehensive analytics with response time tracking, view counts, and conversion metrics are coming in Q1 2026. Monitor your success through lead quality, response rates, and ROI calculations.

Overview

Understanding your listing's performance helps optimize your presence, justify sponsor investments, and improve conversion rates. While Heritage Web's analytics are evolving, you can track key metrics through various dashboard features and manual monitoring to measure your success.

Current Tracking Capabilities

Lead Source Tracking

Monitor where leads originate:

  • Publication source shown on each lead

  • Helps identify best-performing directories

  • Shows which communities engage most

  • Indicates language preferences

  • Reveals geographic patterns

Message Activity

In My Inbox:

  • Total message count

  • Sender information

  • Listing that received message

  • Timestamp data

  • Response tracking (manual)

Website Click Tracking

Basic metrics available:

  • All website clicks tracked

  • Redirect through Heritage Web URL

  • Source publication recorded

  • Timestamp captured

  • No detailed analytics visible yet

Lead Dashboard Metrics

For paid referrals:

  • Total leads received

  • Purchase history

  • Price points

  • Geographic distribution

  • Industry/specialty performance

Pro Bono Impact

Track community service:

  • People helped this month

  • People helped this year

  • Total lifetime impact

  • Annual opportunities

Manual Performance Tracking

Response Rate Calculation

Track manually:

  1. Log total inquiries received

  2. Record responses sent

  3. Calculate: (Responses ÷ Inquiries) × 100

  4. Target: 90%+ response rate

  5. Track by source for insights

Conversion Tracking

Monitor success:

  1. Track initial contacts

  2. Log consultations scheduled

  3. Record clients retained

  4. Calculate: (Clients ÷ Contacts) × 100

  5. Industry average: 2.5-7%

ROI Calculation

For sponsor listings:

  1. Track monthly inquiries increase

  2. Calculate additional clients gained

  3. Multiply by average client value

  4. Subtract sponsor cost ($25/month)

  5. ROI = (Gain - Cost) ÷ Cost × 100

Source Quality Assessment

Evaluate by publication:

  • Which publications send quality leads

  • Conversion rate by source

  • Client value by community

  • Language preference success

  • Geographic patterns

Using Available Data

Optimizing Based on Lead Sources

  • Focus on high-performing publications

  • Request additional relevant directories

  • Hide from low-performing sources

  • Adjust language offerings

  • Refine community connections

Improving Response Times

While not tracked automatically:

  • Set response time goals

  • Use calendar reminders

  • Enable all notifications

  • Add team members for coverage

  • Monitor inbox regularly

Testing Strategies

A/B test informally:

  • Different headlines/taglines

  • Contact display options

  • Message button on/off

  • Bio content variations

  • Language presentations

Sponsor Performance Indicators

Key Metrics to Monitor

Track improvements from sponsorship:

  • Inquiry volume increase

  • Lead priority advantages

  • Pro bono opportunities accessed

  • Team collaboration efficiency

  • Contact rate improvements

Calculating Sponsor Value

Monthly assessment:

  1. Count additional inquiries (no login wall)

  2. Track exclusive leads won (24-hour priority)

  3. Value pro bono cases taken

  4. Calculate team productivity gains

  5. Compare to $25 monthly cost

Team Performance Tracking

Individual Metrics

For team members:

  • Messages handled

  • Listings edited

  • Leads purchased

  • Pro bono accepted

  • Response times

Collective Performance

Account-wide metrics:

  • Total team productivity

  • Division of labor

  • Coverage consistency

  • Combined language capabilities

  • Aggregate conversion rates

Coming Analytics Features (Q1 2026)

Response Time Tracking

Automated measurement:

  • Average response time

  • "Typically responds within X hours" display

  • Performance badges

  • Historical tracking

  • Public visibility

View Metrics

Profile analytics:

  • Total profile views

  • View trends over time

  • Source of views

  • Message button clicks

  • Contact detail views

Conversion Analytics

Advanced tracking:

  • Lead-to-client conversion

  • Source effectiveness

  • ROI calculations

  • Comparative metrics

  • Performance trends

Performance Dashboards

Visual reporting:

  • Graphical displays

  • Trend analysis

  • Comparative metrics

  • Export capabilities

  • Custom date ranges

Important Notes

  • Limited current analytics — Advanced features coming 2026

  • Manual tracking recommended — Use spreadsheets for now

  • Source visibility available — Lead sources shown in dashboard

  • No view counts yet — Coming in future updates

  • Team metrics limited — Individual tracking coming

Best Practices

Weekly Monitoring

Review regularly:

  • New message count

  • Lead quality assessment

  • Response time goals

  • Conversion tracking

  • Source performance

Monthly Analysis

Deeper evaluation:

  • ROI calculation

  • Sponsor value assessment

  • Publication effectiveness

  • Team performance

  • Strategic adjustments

Quarterly Planning

Strategic review:

  • Listing optimization

  • Publication requests

  • Sponsor decisions

  • Team adjustments

  • Goal setting

FAQs

Q: Can I see how many people viewed my listing? A: Not currently. View count tracking is planned for Q1 2026. Focus on actual inquiries and leads for now.

Q: How do I know which publications perform best? A: Each lead shows its source publication. Track which sources generate the highest quality leads and best conversion rates.

Q: Will historical data be available when new analytics launch? A: Some metrics will be retrospective, others will start fresh. Heritage Web will clarify during the rollout.

Q: Can I export performance data? A: Currently, you can export payment history. Comprehensive analytics exports are planned for the future.

Q: How do I track my team's performance? A: Manual tracking is required now. Automated team member activity tracking is coming end of 2025.

Next Steps

  • Set up manual tracking spreadsheet

  • Calculate current conversion rates

  • Monitor lead sources closely

  • Document ROI for sponsor decisions

  • Prepare for 2026 analytics launch

Related Articles

  • Maximizing Your Visibility

  • Understanding Lead Sources

  • Calculating ROI for Sponsors

  • Managing Team Performance

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