Three Revenue Streams for Agents

Quick Answer

Real estate agents on Heritage Web can generate leads through three distinct methods: the commission-based referral program (no upfront cost, 30%/25%/20% at closing), standard paid dashboard leads ($29-$395 per lead), and free direct contacts from listing visibility. All three can be used simultaneously to maximize opportunities.

Overview

Unlike other professionals who typically use one lead generation method, real estate agents can leverage all three revenue streams to build a diverse pipeline. Each method serves different business needs—from risk-free commission leads to exclusive paid referrals to organic direct inquiries.

The Three Revenue Streams

Stream 1: Commission-Based Program

Aspect	Details
Cost	$0 upfront
Payment	30%/25%/20% at closing only
Access	Invitation/application required
Process	Email/SMS delivery, e-signature
Risk	Zero - pay only on success
Best For	Volume-focused agents

How It Works:

Apply and get accepted to program
Receive leads via email/SMS
Sign referral agreement
Get contact information automatically
Pay commission only at closing

Stream 2: Dashboard Paid Leads

Aspect	Details
Cost	$29-$395 per lead
Payment	Immediate credit card charge
Access	Self-service with approved listing
Process	Dashboard or email purchase
Risk	Pay whether you close or not
Best For	Selective, high-intent leads

How It Works:

Create and get listing approved
Access Leads Dashboard
Review available real estate leads
Purchase with credit card
Contact information provided instantly

Stream 3: Direct Free Contacts

Aspect	Details
Cost	FREE
Payment	None
Access	Anyone with a listing
Process	Clients contact you directly
Risk	None
Best For	Organic relationship building

How It Works:

Create compelling agent listing
Optimize with photos and descriptions
Clients find you through search
Receive direct inquiries
No fees or commissions due

Combining All Three Streams

Optimal Strategy Setup

Foundation: Create strong agent profile listing
- Professional photos
- Detailed specialties
- Language capabilities
- Service areas
Enable Paid Leads: Ensure listing is approved
- Access Leads Dashboard
- Set up payment methods
- Configure notifications
Apply for Commission Program: If qualified
- Submit application
- Complete trial period
- Build toward 20% tier

Daily Workflow Example

Morning:

Check Leads Dashboard for new paid opportunities
Review which are worth purchasing
Buy high-intent exclusive leads

Midday:

Respond to commission program notifications
Sign referral agreements as needed
Contact all new leads within 2 hours

Evening:

Reply to direct inquiries from listings
Update CRM with all lead sources
Track ROI by stream type

Comparing Revenue Potential

Scenario: 10 Leads Per Month

Stream	Cost	Avg Close Rate	Closings	Revenue Impact
Commission	$0 upfront	15%	1.5	Pay 20-30% at closing
Paid Leads	$500 ($50 avg)	20%	2	Full commission kept
Direct	$0	10%	1	Full commission kept

ROI Considerations

Commission Program:

✅ No upfront investment
✅ Higher volume potential
❌ Lower margin per closing
Best when: Building business, cash flow tight

Paid Dashboard:

❌ Upfront investment required
✅ Exclusive access to client
✅ Keep full commission
Best when: Selective, high-conversion focus

Direct Contacts:

✅ No costs at all
✅ Highest margins
❌ Lower volume typically
Best when: Building long-term reputation

Setting Up Each Stream

Requirements Comparison

Requirement	Commission	Paid	Direct
Listing Needed	Yes	Yes	Yes
Approval Wait	Yes + application	Yes	Yes
Payment Method	No	Yes	No
Special Access	Invitation only	Self-service	Self-service
Response Time	2 hours required	Best practice	Flexible

Important Notes

No Conflicts: All three streams work together seamlessly
Single Dashboard: Paid leads managed in Leads Dashboard
Separate Systems: Commission program via email/SMS
Track Separately: Monitor ROI for each stream
Listing Essential: All streams require approved listing

FAQs

Q: Can the same client appear in multiple streams? A: Unlikely. Each client typically enters through one path. Commission and paid leads are manually separated during review.

Q: Which stream should I prioritize? A: Depends on your business model. Use commission for volume, paid for quality, direct for organic growth.

Q: Do I need separate listings for each stream? A: No, one agent listing enables all three streams simultaneously.

Q: Can I turn off one stream while using others? A: Yes. You control paid purchases, can decline commission leads, and can hide your listing to stop direct contacts.