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Writing Persuasive Descriptions for Each Listing Type

Craft Copy That Converts Visitors into Leads

Brandon Austin avatar
Written by Brandon Austin
Updated over 2 months ago

Effective descriptions speak directly to your audience’s needs. Whether you’re writing a profile bio, job post, or event invite, these copywriting tips will make your listings more compelling.


1. Profile Bios (AIDA Framework)

  • Attention: Start with a hook (“Award‑winning family law attorney…”).

  • Interest: Highlight unique credentials or experiences.

  • Desire: Share a brief success story or outcome.

  • Action: End with a prompt (“Contact me for a free consultation”).

2. Job Post Descriptions

  • Role Overview: Explain the impact of the position in one sentence.

  • Responsibilities: Use concise bullets—no more than 5 items.

  • Qualifications: List must‑have skills or certifications.

  • Call to Apply: Provide clear application steps or URL.

3. Event Invites

  • Event Hook: Lead with the main benefit (“Network with top immigration experts”).

  • Key Details: Date, time, location, and agenda highlights in bullets.

  • RSVP Prompt: Encourage early registration and highlight limited seats.

4. Tone & Style Best Practices

  • Write in Active Voice: “We help” instead of “Help is provided.”

  • Keep Sentences Short: Aim for 15–20 words max.

  • Use Bullet Points: Improves scannability on any device.

  • Include Social Proof: Mention awards, ratings, or testimonials.


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