Your Heritage Web Dashboard provides key metrics—views, clicks, and conversions—that guide continuous improvement. Here’s how to interpret and act on them.
1. Track Core Metrics
Profile Views: Number of times your profile or listing was seen.
Inquiries/Click‑Throughs: How many people clicked “Contact” or “Apply.”
Referrals & Leads: Count of referral requests received or leads purchased.
2. Identify Trends & Opportunities
Underperforming Listings: Low views but high impressions—optimize your title or keywords.
High Bounce Rates: Many views with no clicks—rewrite your call to action or description.
Seasonal Spikes: Align event or job posts with high‑demand periods.
3. Run A/B Experiments
Title Variations: Create two versions with different keywords.
Description Tweaks: Test shorter vs. longer overviews.
Publishing Times: Schedule posts at different days/times and compare engagement.
4. Take Action & Iterate
Update top 10% of your listings with the highest potential.
Archive or pause listings with sustained low engagement.
Use “Save as Draft” for major rewrites before resubmitting.
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