Setting Up Your Listing for Maximum Free Lead Generation
Quick Answer
Maximize free leads by completing all listing sections, specifying languages and communities, adding multiple locations, keeping the Message button enabled, and ensuring you appear on relevant Heritage Web publications. Most importantly, consider sponsor status to remove login barriers.
Step-by-Step Instructions
Step 1: Complete Your Basic Information
Ensure these required fields are optimized:
Name: Use your full professional name (no business names in Profile listings)
Headline: Write a compelling tagline that includes key services
Bio/Description: Include keywords naturally that clients might search
Specialties: Select up to 10 relevant specialties for better matching
Step 2: Maximize Your Visibility
Add details that expand your reach:
Languages: List all languages you speak PLUS languages your staff speaks
Community Affiliations: Specify all authentic community connections
Multiple Locations: Add every office location (each gets its own 75-mile radius)
Education & Credentials: Complete all professional qualifications
Step 3: Configure Contact Options
Set up multiple contact methods:
Phone Numbers: Include both office and mobile
Physical Address: Add all locations for local SEO
Website URL: Include for credibility and tracking
Message Button: Keep enabled unless overwhelmed
Step 4: Optimize for Publications
Increase your publication presence:
Review your assigned publications after approval
Request additional relevant publications via [email protected]
Don't hide from publications unless necessary
Each publication multiplies your discovery potential
Step 5: Set Up Notifications
Configure alerts for incoming messages:
For Free Listings:
Primary email (required)
1 additional email address
For Sponsor Listings:
Primary email (required)
Up to 5 additional email addresses
SMS notifications available
Step 6: Enhance Discoverability
Add rich content to attract visitors:
Professional photo (builds trust)
Cover image (visual appeal)
Video introduction (YouTube/Vimeo link)
Social media links (credibility signals)
Free consultation option (if applicable)
Step 7: Consider Strategic Upgrades
Evaluate sponsor benefits ($25/month):
Removes login wall completely
Priority placement in searches
24-hour lead on paid referrals
More notification options
Higher perceived credibility
Important Notes
Every section matters for SEO and discovery
Languages are crucial – full match if you OR staff speak the language
Multiple publications = multiple discovery points at no extra cost
Don't disable features unless absolutely necessary
Regular updates keep your listing fresh for search engines
FAQs
Should I hide my phone number to force Message button use? No. Providing multiple contact options increases overall inquiries. Some prefer calling, others prefer messaging.
How many specialties should I select? Choose all relevant specialties (up to 10) but stay authentic. More specialties mean more matching opportunities.
Does listing my staff's languages help? Yes! The system gives full credit if anyone in your office speaks the requested language.
Will I appear on publications automatically? Heritage Web staff assigns publications based on your specialties, communities, languages, and location. You can request additions.
Should I create multiple listings for more visibility? You can have one Profile listing plus unlimited Organization, Event, and Job listings. Each type serves different purposes.
Next Steps
Audit your current listing completeness
Add any missing languages (including staff languages)
Verify all contact information is accurate
Enable Message button if currently disabled
Request additional publication assignments if appropriate
Monitor My Inbox daily for new free leads