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Troubleshooting: Approved Listing But No Leads

Brandon Austin avatar
Written by Brandon Austin
Updated yesterday

Troubleshooting: Approved Listing But No Leads

Quick Answer

If your listing is approved but you're not receiving leads, the most common causes are: restrictive specialty selections, limited service radius, expired/invalid licenses, or simply low demand in your area. The six-filter matching system must align perfectly for leads to appear in your dashboard.

Step-by-Step Diagnostic Process

Step 1: Verify Your Listing Status

Check Dashboard > Your Listing Type:

  • Status must show "Approved" (not Pending or Rejected)

  • If showing "Expired License," you won't receive new matches

  • Multiple listings? At least one must be approved

  • Remember: No retroactive matching for pre-approval periods

Step 2: Review Your Specialties/Industries

Common Issues:

  • Too few specialties selected (limiting matches)

  • Too narrow/specific specialties

  • Mismatch between specialties and market demand

  • Missing obvious related specialties

Fix:

  • Add up to 10 relevant specialties per listing

  • Include broader categories alongside specific ones

  • Research what clients actually search for

  • Note: Changes require re-approval (1-3 days)

Step 3: Check Your Service Radius

Default Setting: 75 miles from each office location

Why You Might Not Get Leads:

  • Radius too small for your market

  • Located far from population centers

  • Competition concentrated in city centers

  • Missing opportunities just outside radius

How to Adjust:

  • Request specific radius or "No Limit"

  • Can set different radius per specialty

  • Changes apply to future matches only

Step 4: Verify License Status

Check Your License:

  • Must be active and valid

  • Must match states you want to serve

  • Must be properly entered in listing

  • Annual reviews may flag expired licenses

Special Considerations:

  • Some practices are national (Immigration, Bankruptcy)

  • Others require state-specific licenses

  • Expired licenses exclude you from matching

  • Invalid licenses must be corrected

Step 5: Assess Language Settings

Language Matching:

  • Leads may require specific languages

  • You OR your colleagues/staff can fulfill requirement

  • Not listing languages limits opportunities

  • Include all team members' language capabilities

To Improve:

  • Add all languages spoken by anyone in your office

  • Include proficiency levels

  • Don't forget receptionist/paralegal languages

  • More languages = more potential matches

Common Scenarios and Solutions

"I'm in a Small Town"

Challenge: Lower population = fewer leads

Solutions:

  • Increase radius to cover nearby cities

  • Add virtual service capabilities

  • Broaden specialty offerings

  • Consider statewide coverage where allowed

"I Just Got Approved Yesterday"

Reality Check:

  • Lead volume varies by market

  • Some professionals wait days or weeks

  • No retroactive matching for past leads

  • Patient monitoring required

What to Do:

  • Enable email notifications

  • Check dashboard regularly

  • Consider sponsor upgrade for priority

  • Optimize listing while waiting

"My Competitor Gets All the Leads"

Possible Reasons:

  • They're a sponsor (24-hour priority)

  • Better specialty alignment

  • Larger service radius

  • More complete listing profile

Competitive Strategies:

  • Upgrade to sponsor status

  • Expand specialties and radius

  • Add team languages

  • Improve listing completeness

"I Had Leads Before But Stopped Getting Them"

Check For:

  • Recent license expiration

  • Listing edit pending approval

  • Changed market conditions

  • Increased competition

  • Seasonal fluctuations

Investigation Steps:

  1. Verify license is current

  2. Check for pending changes

  3. Review recent market activity

  4. Consider radius adjustment

  5. Analyze competitor presence

Technical Issues to Check

Notification Problems

Email Notifications:

  • Check spam/junk folders

  • Verify correct email in listing

  • Ensure notifications enabled

  • Add backup email addresses

Dashboard Display:

  • Clear browser cache

  • Try different browser

  • Check all tabs (New, Hidden)

  • Verify correct account context

Publication Assignments

Your Listing Should Appear On:

  • HeritageWeb.com (minimum)

  • Community-specific sites

  • Professional directories

  • Language-based publications

To Check/Request:

  • Email support for publication list

  • Request additional relevant publications

  • Ensure Community Affiliation field is complete

  • Note: Hiding from publications doesn't affect matching

Market Reality Factors

Lead Volume Varies By:

Geographic Location:

  • Urban areas: Higher volume

  • Rural areas: Sporadic leads

  • Suburban: Moderate flow

Professional Category:

  • Legal: High demand

  • Medical: Steady flow

  • Specialized: Variable

  • Niche: Infrequent

Season/Time:

  • Tax season for accountants

  • Home buying season for real estate

  • Year-end for financial planning

  • Crisis periods for mental health

Setting Realistic Expectations

Typical Wait Times for First Lead:

  • High-demand urban: 1-3 days

  • Moderate markets: 3-7 days

  • Specialized fields: 1-2 weeks

  • Rural/niche: 2-4 weeks

Action Plan to Increase Matches

Immediate Actions (Same Day)

  1. Verify Listing Status

    • Confirm "Approved" status

    • Check license validity

  2. Email Support

    • Request radius increase

    • Ask about publication assignments

  3. Enable Notifications

    • Add email addresses

    • Check spam filters

Short-Term Actions (This Week)

  1. Optimize Listing

    • Add more specialties (requires re-approval)

    • Include all languages

    • Complete all optional fields

  2. Consider Sponsor Upgrade

    • 24-hour priority on all leads

    • Unlimited pro bono access

    • Better ROI potential

  3. Add Team Members

    • Include their languages

    • Broaden capability claims

Long-Term Strategy (This Month)

  1. Market Analysis

    • Research local demand

    • Identify underserved areas

    • Study successful competitors

  2. Geographic Expansion

    • Add office locations

    • Extend service areas

    • Consider virtual services

  3. Listing Diversification

    • Create Organization listing if applicable

    • Add relevant Event listings

    • Maximize publication exposure

When to Contact Support

Contact [email protected] if:

  • Listing shows approved but dashboard completely empty after 1 week

  • You suspect technical issues

  • Need radius adjustment

  • Want publication list review

  • License verification problems

  • Payment or billing issues

Information to Provide:

  • Account email

  • Listing type and name

  • How long approved

  • Current radius setting

  • Specialties selected

  • Geographic location

FAQs

Q: My listing was approved 2 days ago but no leads yet. Is something wrong? A: Not necessarily. Lead flow varies by market and specialty. Give it at least a week before troubleshooting, but verify your settings now.

Q: Can I see what leads I'm NOT matching? A: No. You only see leads that match your criteria. Unmatched leads never appear in your dashboard.

Q: Will expanding my radius guarantee more leads? A: It increases chances but doesn't guarantee leads. You still need to match all six filters including license, specialty, and language.

Q: Should I create multiple listings to get more leads? A: Multiple listings can help if they serve different markets (Profile + Organization), but duplicate listings won't increase matches.

Q: Do sponsors really get that many more leads? A: Sponsors see the same leads but 24 hours earlier. In competitive markets, this often means getting leads that free accounts never see available.

Next Steps

  • Complete the diagnostic process above

  • Make necessary adjustments to your listing

  • Contact support for radius changes

  • Consider sponsor upgrade for priority access

  • Monitor dashboard regularly for new opportunities

  • Be patient - lead flow varies by market

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