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Pay Per Lead Service Overview

We generate more than 1,000 legal leads every month across our network. Our pay per lead service includes 60% of those leads. Clients trust us to help them in their search for legal representation and we do our best to do just that.

Lead Intake and Matching Process

  • Step 1: Lead fills out an intake form on a page across our network
  • Step 2: We manually review each lead
  • Step 3: Our system searches our database for matches
  • Step 4: Lead notifications emails are sent to matched attorneys
  • Step 5: One (1) attorney can purchase and message the lead
  • Exclusive Leads
  • Lead Pricing

If no attorney indicates interest within 6 hours of the initial notification, we email the lead with the contact information of the most experienced matched attorney 

Step 1 – Lead Intake

We have lead intake forms in over 0.5M web pages across our network of heritage-focused directories. Leads complete these forms with their information and we help connect them with attorneys matching their criteria. 

When leads complete our intake forms they submit the following information 

  • Name (required)
  • Location (required)
  • Email (required)
  • Phone (required) 
  • Case description (required)
  • Answers to qualifying questions (optional)

Leads have the option to verify their email address and phone number. Below is an example of an intake form and the qualifying question.

Step 2 – Manual Review

Each lead is then manually reviewed by someone from our team within 24 hours to ensure the right filters are selected for our matching engine and to reduce spam.

Step 3 – Automated Matching Engine

Once a lead is manually approved it gets matched with attorneys based on practice area, attorney’s license(s) to practice, mile radius from the attorney’s office, and specific directory that the lead submitted her information through.

Read more details about our automated attorney-client matching engine.

Step 4 – Attorney Notifications Sent Out

If there is one or more matched attorneys, all matched attorneys will receive an email notification with the lead’s case information, location, answers to qualifying questions, lead price, and a link to purchase the lead if they are interested. This email doesn’t include the lead’s contact information.

Step 5 – Purchase and Message the Lead 

An attorney whose received a lead notification can decide whether or not to purchase the lead after depending on whether she has time and after she has read the short case description.

Attorneys who’ve signed up for our pay-per-lead service can purchase the lead by clicking on the “Purchase Lead” button in the email notification or by logging into their dashboard area and browsing to the “Pay Per Lead” section. If you are interested in signing up for our PPL service please send an email to [email protected]

Once an attorney purchases a lead, she receives a follow up email with the lead’s contact information. Attorney can then reach out to the lead directly. Heritage Law Marketing doesn’t guarantee that the lead turns into a client.

Exclusive Leads

Our leads are exclusive so only one attorney can purchase any given lead. If an attorney tries to purchase the lead after another attorney has already purchased it, she would be taken to a page that say the lead is not available for sale any more.

Lead Pricing

Price of each lead is calculated through our custom price engine that strives to adjust the price based on value.

Updated on April 9, 2020

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