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Pay Per Lead Pricing

Our goal is to price our leads based on their value. We have a pricing engine that uses two inputs (practice area and qualifying questions) to price the PPLs.

First Input – Practice Area

The primary input into our lead pricing formula is the practice area that the lead selects. Each practice area has a base price regardless of location. The final price of any given lead can fluctuate from $0 to 2X of this base price depending on other inputs. Below is the base price for our most popular practice areas. 

Keep in mind our leads are exclusive.

  • Bankruptcy & Debt: $14
  • Business Law: $19
  •   Tax Law: $34
  • Civil Rights: $9
  • Criminal Law: $24
  •   DUI: $29
  •  Traffic Tickets: $14
  • Family Law: $19
  • Foreign Law Export: $19
  • Immigration: $22
  •  EB-5: $39 
  • Insurance: $14
  • Intellectual Property: $19
  • Labor & Employment: $14
  • Lawsuits: $14
  • Personal Injury: $34
  •   Medical Malpractice: $29
  •   Slip & Fall: $19
  • Real Estate: $19
  •   Commercial Real Estate: $24
  •   Landlord and Tenant: $14
  • Translators: $14
  • Trusts and Estate: $24
  •   Guardianship: $19
  •   Power of Attorney: $19

Rates can change without notice. Attorneys will always receive the lead’s price in the lead email notification. 

Second Input – Qualifying Questions

Leads can answer a number of qualifying questions based on the practice area that they select. For example “when did the incident happen? (for personal injury cases)”, “how many children do you have? (for divorce cases)”. 

We include the lead’s answers to the qualifying questions in the notification emails we send matched attorneys. The answer to a qualifying question can change the price of a lead. The final price of any given lead can fluctuate from $0 to 2X of this base price.

Below is an example of an intake form for the qualifying questions

Updated on April 9, 2020

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