1. Home
  2. Pay-Per-Lead Service
  3. Pay Per Lead Matching Engine

Pay Per Lead Matching Engine

Once a lead has been manually reviewed by our team, it goes into our matching system that uses four filters.

  • Filter 1: Directory Match
  • Filter 2: Practice Area Match
  • Filter 3: License Match
  • Filter 4: Distance Match

If all filters return a positive match we notify matched attorneys about the lead. 

If no attorney purchases the lead within 6 hours of the notification, we also email the lead the contact information of the most experienced matched attorney.

Filter 1 – Directory Match

Our system first checks to make sure an attorney has an active listing in the directory where the lead has completed the intake from. For example Koreanlawyers.net.

At the bottom of each lead intake form we ask whether the lead is interested in only the attorneys from the specific directory they are browsing or if they are also open to attorneys from our extended network. For example a lead might be browsing Losabogados.com but is open to English speaking attorneys too.

If the lead answers Yes to that question we check for matches in the original directory as well as matches in the Legalglobal.com directory. That’s another reason to publish your free profile on Legalglobal.com.

Filter 2 – Practice Area Match

Attorney’s profile must include the practice area selected by the lead.

Filter 3 – License Match

Attorney must be licensed to practice in the country / state where the lead is looking for legal representation. 

We don’t check for State license for certain practice areas such as immigration and bankruptcy in the United States since they are under federal law and don’t require a state-specific license. For those practice areas we do check for a license somewhere in the United States though.

Filter 4 – Distance Match

We calculate the distance between the lead’s entered zip code and then attorney’s law firm zip code. Attorneys can set a different lead matching distance for each practice area in their listing.

For example they can have a 35 mile radius for “Real Estate” cases and a 100 mile radius for “Foreign Law Expert” cases. By default this radius is set to 45 miles for all practice areas for all listings.

If a mile radius value for a practice area is set to zero (0), our matching system doesn’t use this filter. All the other filters will still be used in the matching. For example if a premium listing has selected 0 miles for “Personal Injury” cases they will receive all Personal Injury cases in their state as long as the directory and license match match are still valid.

If an attorney has multiple addresses listed in their profile, our system checks the distance between the lead and each of those addresses.

Updated on April 9, 2020

Was this article helpful?

Related Articles