We have a pricing engine that calculates the price for each lead. Professionals receive the lead’s price in their lead email notification and can view it in the pay per lead page of their dashboard. We review and update our lead pricing once a year.

Our system uses two inputs in calculating the price

  • practice area or Specialty

  • lead qualifying questions

Potential clients can verify their email and phone number as they submit their search requests. If they do we share that information with the professionals free of charge.

Input 1 – Practice Area

The primary input into our lead pricing engine is the practice area or specialty that the lead is looking for. Each specialty has a base price regardless of location. The final price of any given lead can fluctuate from $0 to 2X of this base price depending on the lead's answer to the qualifying questions.

The base price of our leads varies between $9 to $79 per lead depending on specialty or practice area.

Input 2 – Qualifying Questions

Leads can answer a number of qualifying questions based on the specialty that they select. For example a lead looking for a "Personal Injury" attorney would be asked “when did the incident happen?"

We include the lead’s answers to the qualifying questions in the notification emails we send matched professionals before they decide whether or not to purchase a given lead.

The answer to a qualifying question can affect the final price of a lead by 0 to 2X multiplied to the base price of the lead determined by the specialty (Input 1).

Below is an example of an intake form for the qualifying questions

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